Justin Bieber on the set of the Best Buy Super Bowl commercial
Photo: Christopher Polk/ Getty Images
Best Buy aimed to make Super Bowl fans Beliebers when they aired their ad starring Justin Bieber and Ozzy and Sharon Osbourne during the big game between the Steelers and the Packers.
Dressed in “Tron”-type clothing, Ozzy appeared on a space set selling 4G service for Best Buy. In the ad, Ozzy shoots a commercial within the commercial for the store. Flubbing his lines, it’s announced that a new face will replace the rock icon.
“I’ll take it from here,” Bieber chimes in. Then Bieber, also dressed in “Tron” clothing, looks into the camera and says, “It’s Bieber 6G fever,” besting Ozzy’s 4G claims.
“What’s a 6G?” Sharon Osbourne asks.
“What’s a Bieber?” Ozzy replies.
Then Bieber, with facial hair and disguised as a crew member, reappears and says, “I don’t know, but it kind of looks like a girl.”
According to a press release for the ad, the commercial aimed to “showcase creativity and humor to millions of football and advertising fans throughout the country.”
“We’re delighted to have Justin and Ozzy help us tell the Best Buy story,” said Drew Panayiotou, senior vice president of U.S. marketing at Best Buy. “We know people have high expectations for these ads, and Justin and Ozzy add a whole new dimension of fun.”
Bieber made numerous high-profile appearances last week in anticipation of the February 11 release of his 3-D movie “Never Say Never,” including stops at the “Today” show, “Late Night With David Letterman,” “The Seven” and “Saturday Night Live.” Next week, he’ll premiere the flick in L.A.
When Bieber sat down with MTV News on Friday, he gave us his pick for the Super Bowl … sort of. “Either way, whatever team wins, it’s not my team,” he said. Though he did have props for one team’s fan-made theme song.
“Did you hear the Lil Wayne song … ‘Green and Yellow’?” he asked Sway of the New Orleans MC’s remix of Khalifa’s “Black and Yellow.” “I saw it today and I thought that was pretty cool.”
Related Photos
Justin Bieber, Ozzy Osbourne On The Set Of Their Super Bowl Commercial
Just Walk Away…. a especial request by Maricel. (Lyrics) I know I never loved this way before And no one else has loved me more With you I’ve laughed and cried I have lived and died What I wouldn’t do just to be with you I know I must forget you to go on I can’t hold back my tears too long Though life won’t be the same I’ve got to take the blame And find the strength I need to let you go Just walk away Just say goodbye Don’t turn around now you may see me cry I mustn’t fall apart Or show my broken heart Or the love I feel for you So walk away And close the door And let my life be as it was before And I’ll never never know Just how I let you go But there’s nothing left to say Just walk away There’ll never be a moment I’ll regret I’ve loved you since the day we met For all the love you gave And all the love we made I know I’ve got to find the strength to say Just walk away Just say goodbye Don’t turn around now you may see me cry I mustn’t fall apart Or show my broken heart Or the love I feel for you So walk away And close the door And let my life be as it was before And as you leave I know I love you more Just how I let you go But there’s nothing left to say Just walk away.